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Friday, July 2, 2010

The First Project for Sight Picture Design Group

Due to the graciousness of a close friend, I was given the opportunity to work on a regional project for Monarch Dental. The regional dental hygiene mentor of Monarch Dental needed a card designed that would have information on the front and back that could be shown to their customers who received periodontal measurements during their check ups. The card needed to fit inside the pockets of the scrubs that the dental hygienists wore and would be laminated for durability. She wanted one side of the card to look cartoon-ish and the other to look scientific. The main line drawings for the project were created in Adobe Illustrator and then finished with color and touch-ups in Adobe Photoshop. I used a semi-heavy weight paper for added durability and slight texture to give the print some character. All of the text and layout of the card were added in Adobe InDesign, as well as the final print setup for the project. The two bottom photos are of the finished product. These cards will be mass produced and eventually sent to Monarch Dental offices across the country. This was my first freelance design project and I learned so much about design as a freelance artist. This was an eye-opening experience. The clients were very pleased with the finished product.

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