During the spring of 2009 I took an Ad Design class which focused on designs for advertisements of common products. My group was tasked with designing a three part series for Hi-Liter.
The difficulty was figuring out how to show use of a Hi-Liter in a visual way other than the typical marking of words in a textbook. We came up with the tag-line of "Hi-Lite what's important" and the ad I designed was geared towards history. For instance, students would hi-lite the important words or phrases out of a history text book about the famous World War II Battle of Iwo Jima. To show this visually, I used arguably the most famous picture from the war and brought the hi-lighting of those words to life. Using typical hi-liter colors, I colored the stars and stripes on the flag and the fatigues of the Marines in the picture in a way that looked as though each were hi-lighted. The phrase for the ad, "These colors don't run" has a double meaning. Typically heard when a patriotic American refers to the nation's flag, the phrase also means that when used, Hi-Liter brand markers won't bleed or fade on the paper it is being used on.
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